Q Up Arts pledges 50% of 'California Keys™' sales to GlobalGiving's California Wildfire Relief Fund
SAN CLEMENTE, CA, USA: World-class sound collections developer/licensor Q Up Arts is proud to continue trying to make a positive difference during the turbulent year that is 2020 by pledging 50% of the sales of California Keys™ — making musical waves upon release as a cutting-edge KONTAKT PLAYER sample instrument for professional keyboardists and composers, centred around a Fazioli 10-foot grand piano presented in stereo and surround — to GlobalGiving’s California Wildfire Relief Fund (https://www.globalgiving.org/projects/california-wildfire-relief-fund/).
Slashing pricing from $499.00 USD to $150.00 USD, then giving away 50% of the remaining revenue might appear a reckless business decision, but that is exactly what world-class sound collections developer/licensor Q Up Arts is proudly doing with its iconic California Keys software title. This gesture follows hot on the heels of the COVID-19 free sound giveaway generously offered in April of this year. Yet Q Up Arts President Douglas Morton makes his position perfectly clear when reflecting upon this — some might say — surprising move. “Witnessing how fire is consuming California, a state already heroically battling COVID-19 and the economic slowdown, is heartbreaking,” he says, somewhat sadly.
Such sadness is all the more appreciable as the iconic Californian music tech brand co-founder grew up in Cupertino, and still lives in California. Sadly, some of the verdant parks Douglas Morton visited as a child are now a pile of ash. Meanwhile, many of his dear friends are displaced from their homes — some have lost their homes altogether. As a true musician, Douglas Morton poured his sorrow into his music. Making much use of California Keys’ supremely-sampled Fazioli 10-foot grand piano presented in stereo and surround, scripted and designed for maximum expressivity and playability to fit every style of playing — perfect for composing sombre tunes with such subtle expression, he hit upon a bright idea to counter today’s turbulent times: “Why not make California Keys more affordable for musicians so they can also express their troubles through their music and support organisations responding to the California wildfires with their purchase?”
Anyone taking Q Up Arts up on this open-handed offer will receive a personal thank you card in the form of an e-mail confirmation that Q Up Arts duly donated $75.00 USD to GlobalGiving’s California Wildfire Relief Fund in their name. Needless to say, supporting firefighters and providing emergency supplies such as food, water, and medicine to those in need is a given, but the California Wildfire Relief Fund will remain open to provide longterm assistance.
As Q Up Arts’ aforesaid California Wildfire Relief Fund-supporting project ends on October 31, 2020, there has never been a better time than now for anyone to add California Keys to their collection of compositional tools, thankful in the knowledge that the resulting donation to GlobalGiving’s California Wildfire Relief Fund in their name will exclusively support communities impacted by those wildfires burning across Douglas Morton’s beloved California. German giant Native Instruments — creators of the industry-standard KONTAKT platform powering the biggest selection of sampled instruments available — is also California-connected as Native Instruments North America, Inc. operates out of Los Angeles; as such, it is duly donating all serials/licenses for the duration of Q Up Arts’ California Wildfire Relief Fund-supporting project.
Musically moved to end on an exceptionally helpful high note, Q Up Arts itself is also allocating a number of free California Keys downloads to those that have experienced the loss of their homes and studios due to the California wildfires; anyone affected as such can contact Q Up Arts directly.
* California Keys™ can currently be purchased and digitally downloaded as an NKS (Native Kontrol Standard) compatible KONTAKT PLAYER sample instrument at a California Wildfire Relief Fund-supporting project price of $150.00 USD until October 31, 2020 - rising thereafter to $499.00 USD - from here:https://www.quparts.com/California-Keys-Kontakt-Player-vintage-keyboards-p/calikntkt01dl.htm
Q Up Arts was founded in the central Californian coastal city of Santa Cruz in 1993 by Douglas and Susan Morton fresh from E-Mu Systems and Optical Media International in Silicon Valley, where they developed and licensed samples and audio for the music, computer, film, tv, and game industries. Its goal is to inspire fellow composers, producers, and recording artists with unique and enduring instruments usable for years to come. Currently developing and licensing world-class sound collections for professional music producers, film/tv composers, computer companies, and recording artists across the globe, for licensing enquiries contact Q Up Arts Licensing on 00 1 (310) 714-9547 or [email protected].
GlobalGiving, a nonprofit boasting a perfect 4-star Charity Navigator rating, is the first and largest global crowdfunding community for nonprofits. Since 2002, it has helped trusted, community-led organizations from Afghanistan to California to Zimbabwe (and hundreds of places in between) access the tools, training, and support they need to make our world a better place.
< Copyright ⓒ The Music Telegraph :: Prohibit reprinting and redistribution >
1BITDRAGON is a music creation software super easy to use, simple, instant and fun. Create a basic melody in a few steps, compose a great song in a few minutes. Developed in France.
Canadian professional calibration service provider and audio software developer offering digital room correction calibration services and stereo & multichannel convolver software
Brand-new American software instrument developer providing composers and music producers with innovative tools that simplify and enhance the music creation process
Austrian sound design company founded in 2022 and Tranzwave is its debut product featuring advanced wavetable synthesis based on legendary Ensoniq Fizmo
American audio sample creator, founded by composer and multi-instrumentalist Nick Torreta, specializing in the Extended Techniques series of classical instruments to create otherworldly sounds
American audio software development company founded by a former software architect at Avid offering sophisticated media tools to enhance workflows and customized softwares based on individual client's needs
New Zealand-based audio software developer offering softwares that effectively calibrate audio playback for loudspeakers and room acoustics resulting in higher fidelity
Israeli audio software development company offering software-based live audio mixer and control room based on GroundControl technology of powerful routing and monitoring capabilities
The Amsterdam-based composer and software developer Josep Garcés owned audio software company offering a professional looping software for live music performance
German music publishing company offering innovative music softwares such as 'Forte' notation software and 'ScanScore' sheet music scanning software for musicians, students, and teachers.
Dutch company developing software instruments and effects based on its state-of-the-art circuit modeling process known as ACE (Advanced Circuitry Emulation) technology
Online educational platform founded in 2021 by Austrian composer Nikolaus Daim offering high quality online courses covering any imaginable topics about media music production
Canadian brand-new sound design company offering ultimate hybrid-style Kontakt sample libraries founded by ASCAP award-winning music composer Benjamin Pinkerton
Italian boutique sound design company creating evoking, vivid, unmistakable sound design for the wide community of composers, filmmakers, game developers and editors
Finnish sample instruments developer offering versatile, high-quality tools for composing and arranging vocal music with lyrics based on human voice digitalization research
Software company specialized in Indian music and virtual Indian instruments offering the most realistic virtual Indian instruments based in Switzerland
American world music specialized audio software developer offering world music synthesizers, world music libraries, world music community, and world music learning resources.
American audio plug-in developer offering groundbreaking audio plug-ins based on AI voice transformation technology designed specifically for audio creatives
